Performance of Top 5 Lifestyle Apps in Kenya: Q3 2024

In the third quarter of 2024, the top lifestyle applications on the unified platform in Kenya showcased varied performances, as revealed by Sensor Tower data.

MySafaricom started strong with downloads peaking at 37.9K in early August. However, by the end of September, downloads had decreased to approximately 26.9K. The app maintained a robust user base, with weekly active users fluctuating between 1.8M and 2M, showing a slight increase towards the end of the quarter.

My Airtel saw a steady increase in downloads, starting from 21.5K in early July and reaching a peak of around 29.6K in late August. Active users displayed a consistent upward trend, closing the quarter at approximately 241K.

Pinterest experienced a spike in downloads at the end of July with 26.2K but settled to around 18.5K by September's end. The app's active users remained stable, hovering around 400K throughout the quarter.

Glovo: Food & Grocery Delivery showed a notable increase in downloads, particularly in the last week of September when it reached 14.1K. Active users also saw growth, peaking at 193K in late September.

Faiba had a modest download performance with a gradual increase from 3.5K in early July to 4.1K by late September. Active users demonstrated a steady rise, starting at 126K in July and reaching 144K towards the end of the quarter.

These insights from Sensor Tower provide a comprehensive overview of the top lifestyle apps' performance in Kenya during Q3 2024, highlighting trends in user engagement and app adoption. For further details and in-depth analysis, more insights can be accessed through Sensor Tower.