Top 5 Lifestyle Apps Performance in Africa Q3 2024

In the third quarter of 2024, the landscape of lifestyle applications in Africa presented diverse trends in user engagement, downloads, and revenue. According to Sensor Tower data, the top five lifestyle apps on the unified platform exhibited distinct patterns worth noting.

WeMuslim: Athan, Qibla&Quran from Metaverse Technology FZ-LLC saw a remarkable surge in weekly downloads, peaking at over 531K in late September. Revenue for this app showed a gradual increase towards the end of the quarter, culminating at approximately $16. Weekly active users also trended upwards, reaching around 3.8M by the end of September.

Pinterest maintained a consistent download rate throughout the quarter, with numbers hovering around 300K each week. The app also sustained a robust weekly active user base, closing the quarter at approximately 7.4M.

HalaMe- Chat& Make Real Friend by Halame Studio experienced a steady increase in weekly revenue, reaching about $641 by the end of September. Downloads spiked to over 75K in the final week of the quarter, with active users showing an upward trend, concluding with around 116K.

My Airtel from Airtel Africa had a varied download pattern, peaking at over 72K in late July before stabilizing around the 45K mark towards the end of the quarter. The app maintained a consistent active user base, closing at approximately 597K.

AlMosaly: Athan, Qibla, Quran by Madar Software saw a stable revenue flow, with weekly figures around the $500 range. Downloads peaked in early September at over 72K but tapered off towards the end of the quarter. The app closed with a strong active user base of around 631K.

These insights highlight the dynamic nature of the lifestyle app market in Africa, with each app showing unique trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.