AI Insights · Timothy · October 2024
Top 5 Insurance Apps on Unified Platform in Poland: Q3 2024
Explore the performance of the leading insurance apps in Poland during Q3 2024, with insights into downloads and active user trends.
In the third quarter of 2024, the insurance app landscape in Poland saw varying trends across the top five applications on a unified platform, based on data from Sensor Tower.
The mojePZU mobile app maintained a robust presence with its downloads fluctuating between 10K and 14.5K weekly. Notably, downloads peaked at around 14.5K in the final week of September. Weekly active users displayed a dynamic range, starting the quarter at approximately 29.8K and ending at 30.3K, with some fluctuations throughout the period.
CUK Ubezpieczenia experienced a more modest download trend, starting with 1.7K downloads in early July and seeing a slight decline towards the end of the quarter, finishing at around 1.1K.
For Warta4U, downloads were relatively stable with a notable peak of 2.5K in the week of July 22. However, the numbers gradually settled back to under 1K by the quarter's end.
Meine AOK saw a gradual increase in downloads, starting at 515 and reaching 658 by the end of September. Weekly active users also showed a positive trend, increasing from 2.3K to 2.6K over the quarter.
Lastly, MyAllianz MY experienced a steady increase in downloads, moving from 336 in early July to a peak of 524 in late September.
For more detailed insights and analytics, visit Sensor Tower.
