AI Insights · Timothy · October 2024
Top 5 Insurance Apps' Performance in Oceania Q3 2024
Explore the download and active user trends of the leading insurance apps in Oceania for Q3 2024, with insights from Sensor Tower.
In the third quarter of 2024, the top insurance apps in Oceania showed varied performance in terms of downloads and active users, as revealed by Sensor Tower data.
My NRMA maintained stable download numbers throughout the quarter, with a slight peak of approximately 8K in late September. Active users hovered around 12K to 14K, peaking in the last week with about 14.7K.
My Medibank experienced a gradual decline in downloads, starting from over 7K in early July to around 4.8K by the end of September. The app's active users followed a downward trend as well, decreasing from about 18.7K to 15.4K over the same period.
The AAMI App saw a steady rise in downloads in August, reaching a high of about 5.6K. The app's active users steadily increased throughout the quarter, starting at approximately 75K and reaching just over 79K by the end of September.
NRMA Insurance downloads spiked to 10K in mid-August but generally stayed around the 4K range. Active users showed a similar pattern, peaking at 12.1K in August before stabilizing around 10K towards the quarter's end.
nib Health maintained a consistent download rate, averaging around 3.5K to 4K weekly. Its active users remained relatively stable, fluctuating slightly around 23K throughout the quarter.
For more detailed insights and data, Sensor Tower provides comprehensive analytics on these trends.
