AI Insights · Timothy · October 2024
Top 5 Apparel Apps in South Africa: Q3 2024 Performance
Discover the performance trends of the leading apparel apps in South Africa during Q3 2024, with insights on downloads and active user metrics.
In the third quarter of 2024, the apparel app landscape in South Africa showcased varied performance metrics across the top five apps, as reported by Sensor Tower.
SHEIN - Shopping Online maintained a strong presence with weekly downloads consistently over 100K, peaking at around 169.7K in mid-September. Active users increased steadily, starting from 1.04M at the beginning of July and reaching approximately 1.22M by the end of September.
MyRunway SA Fashion Shopping experienced a decline in weekly downloads, starting at 20.8K and dropping to 10.6K by the quarter's end. Active user numbers fluctuated slightly but remained around the 80K to 90K range throughout the quarter.
Nike: Shoes, Apparel, Stories saw a gradual increase in weekly downloads, rising from 14.7K in early July to a peak of 16.3K in mid-September. Active users showed a similar upward trend, ending the quarter at approximately 66.9K.
adidas: Shop Shoes & Clothing experienced fluctuations in downloads, with a notable spike to 14.5K at the end of August, before stabilizing around 7.8K in late September. Active users remained relatively stable, peaking at 71.4K towards the quarter's end.
Cotton On had a modest performance in terms of downloads, with figures hovering around 4K to 8K throughout the quarter. Active users showed a slight increase, reaching about 6.9K in mid-September before settling at approximately 5.9K by the end of September.
For more detailed insights and analysis, visit Sensor Tower where you can explore the comprehensive data on these apps and their performance metrics.
