Top 5 Apparel Apps Performance in Turkey Q3 2024

In the third quarter of 2024, the top five apparel applications in Turkey showcased varied performance trends in downloads and weekly active users, according to data from Sensor Tower.

Trendyolmilla saw a significant fluctuation in downloads, starting with 172K in early July and peaking at 253K in early September. Weekly active users showed a rising trend, reaching nearly 2M by the start of September, despite a slight dip mid-quarter.

DeFacto - Clothing & Shopping maintained a steady increase in downloads, culminating in approximately 84K by the end of September. Active users exhibited a similar trend, ending the quarter at approximately 610K, indicating growing engagement with the app.

FLO experienced a gradual decline in downloads from around 57K to 46K throughout the quarter. Active users showed variability, with a peak of approximately 591K in mid-August, followed by a decrease to around 425K by the end of September.

SHEIN-Shopping Online observed a notable decline in downloads, starting at 65K and dropping to 20K by the end of September. However, its weekly active users remained relatively stable, hovering around 1.3M, showing consistent user engagement despite the drop in new downloads.

U.S. Polo Assn. | Alışveriş exhibited a moderate increase in downloads, peaking at 43K in mid-August before settling at 34K by the quarter's end. Weekly active users rose steadily, reaching around 129K by the end of September, reflecting a solid user base retention.

For more detailed insights into these app performances, visit Sensor Tower's comprehensive platform.