AI Insights · Timothy · October 2024
Top 5 Apparel Apps Performance in Tunisia Q3 2024
In Q3 2024, Tunisia's top apparel apps, including SHEIN and ZARA, showed varied trends in downloads and active users, with some apps achieving significant user engagement.
In the third quarter of 2024, the performance of the top five apparel applications on a unified platform in Tunisia, as tracked by Sensor Tower, showcased diverse trends in weekly downloads and active users.
SHEIN - Shopping Online saw a significant rise in its weekly downloads, starting from approximately 6.9K in early July and peaking at around 16.8K in mid-August. The active user base also increased notably, beginning at 105.8K and reaching around 137.9K by the end of September.
ZARA experienced a gradual decline in weekly downloads from 1.9K to about 961 over the quarter. Meanwhile, its weekly active users fluctuated, beginning at 14.7K and ending the quarter with a slight increase to 13K.
BERSHKA maintained a steady download rate early in the quarter, with a noticeable drop from 1.6K to 884. The active users displayed a downward trend, starting at 4.5K and decreasing to 2.9K by the end of September.
PULL&BEAR recorded a decrease in weekly downloads from 1.5K to 809, while active users saw a similar trend, falling from 3.4K to 2.4K during the quarter.
Stradivarius - Clothing Store experienced a consistent decline in downloads, starting at 1K and dropping to 525 by the end of the quarter. The app's active user numbers also decreased from 5.6K to 4.6K.
These insights from Sensor Tower highlight the varying engagement levels across different apparel apps in Tunisia. For further details and analysis, more insights can be found on Sensor Tower.
