Top 5 Apparel Apps in Sweden Q3 2024: Unified Platform Performance

In the third quarter of 2024, the top five apparel applications in Sweden demonstrated varied performance on the unified platform, as reported by Sensor Tower.

SHEIN - Shopping Online maintained a consistent download rate throughout the quarter, peaking at 10.5K downloads in late August. The app's weekly active users showed a positive trend, increasing from 572K in early July to over 592K by the end of September.

Zalando – Online fashion experienced a notable increase in downloads, reaching a high of 8.8K in late August. Meanwhile, the weekly active users fluctuated slightly but ended the quarter with a slight increase from 169K to 162K.

H&M - we love fashion saw a steady rise in downloads, culminating in 4.9K by the end of September. The weekly active users for the app also showed a gradual increase, starting at 120K and closing the quarter at 121K.

Kappahl had a varied download performance, with a significant spike to 4.2K in late July. The active user base showed resilience, moving from 9.5K to 11.2K by the end of the quarter.

Boozt.com demonstrated stable download numbers, with a peak of 2.7K in the final week of September. The app maintained a steady weekly active user count, averaging around 23K throughout the quarter.

These insights provide a glimpse into the competitive landscape of apparel apps in Sweden, showcasing their performance in terms of user engagement and acquisition. For more detailed analytics and trends, visit Sensor Tower.