AI Insights · Timothy · October 2024
Top 5 Apparel Apps Performance in Romania for Q3 2024
Explore the performance trends of the leading apparel apps in Romania during Q3 2024, highlighting downloads and active user metrics.
In the third quarter of 2024, SHEIN - Shopping Online maintained a strong presence in Romania's apparel app market. Downloads began at approximately 78.5K in early July and showed a gradual decline, ending the quarter around 44.5K. Despite this downward trend in downloads, weekly active users fluctuated slightly, starting at 551.2K and closing the quarter at 551.7K.
Zalando – Online fashion experienced a notable surge in downloads, particularly in late July, peaking at over 32K. However, by the end of September, downloads had decreased to approximately 13.8K. Weekly active users showed a consistent increase throughout the quarter, rising from 294.2K in early July to 317.3K by the end of September.
efootwear.eu online shoe store saw a varied download pattern, with numbers increasing from 9.3K in early July to a peak of 21.2K in late September. Weekly active users mirrored this growth, starting at 54K and reaching 70.4K by the end of the quarter.
ABOUT YOU Outlet also showed positive trends. Downloads rose from 5K in early July to a peak of 14.5K in mid-September. Active user numbers were stable, beginning at 105.2K and slightly fluctuating to end at 117K.
Similarly, ABOUT YOU Online Fashion Shop experienced a steady download increase, peaking at 14.5K in late July before settling at 8.5K in late September. Active users increased from 93.9K at the start of the quarter to 114.9K by the end.
This data, sourced from Sensor Tower, highlights the dynamic landscape of apparel apps in Romania, with varying trends across downloads and user engagement. For deeper insights and more detailed analytics, visit Sensor Tower.
