AI Insights · Timothy · October 2024
Top 5 Apparel Apps in Portugal: Q3 2024 Performance Analysis
Discover the download and active user trends for the leading apparel apps in Portugal during Q3 2024, featuring insights from Sensor Tower.
In the third quarter of 2024, the top 5 apparel applications on a unified platform in Portugal showcased varied performance in terms of downloads and weekly active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw consistent download activity, peaking at approximately 30.8K in the week of August 19. The number of weekly active users remained robust, starting at 787.7K and finishing the quarter at around 813.4K, with a notable increase mid-quarter.
ABOUT YOU Online Fashion Shop experienced a gradual rise in downloads, reaching a high of 8.1K in the final week of September. Weekly active users fluctuated slightly, beginning at 78.7K and ending at 88.8K, with a peak at 92.4K in late July.
ZARA maintained stable download numbers, with a slight uptick towards the end of the quarter, culminating at 6.2K. Weekly active users showed a recovery from a decline early in the quarter, reaching approximately 53.4K by the end of September.
H&M - we love fashion recorded a surge in downloads, particularly in September, with a peak of 8.7K in the last week. Active user engagement was strong, increasing from 107.4K to 122.7K over the quarter.
BESTSECRET exhibited a significant increase in downloads, especially in early September, with a maximum of 11.8K. The app's weekly active users grew from 14.3K to 20.8K, reflecting a notable rise in user engagement.
These insights reflect the dynamic landscape of apparel apps in Portugal, with more detailed analytics available on Sensor Tower.
