Top 5 Apparel Apps on Unified Platform in Poland Q3 2024

During the third quarter of 2024, the performance of the top apparel apps in Poland on a unified platform, encompassing both iOS and Android, revealed interesting trends in downloads and user engagement. The data, sourced from Sensor Tower, provides a comprehensive view of each app's reach and popularity in the Polish market.

SHEIN - Shopping Online saw a fluctuating yet substantial number of downloads, starting at 54K in early July and experiencing a dip to 40K by mid-September before slightly recovering to 41K by the end of September. Weekly active users displayed a similar pattern, beginning at 1.1M in early July, dipping to just over 1M in early September, and closing the quarter at approximately 1.1M.

Zalando – Online fashion maintained a steady download rate, ranging between 30K and 36K throughout the quarter. The app's weekly active users showed an upward trajectory, starting at 719K and peaking at 867K towards the end of August, before settling at 805K by the end of September.

efootwear.eu online shoe store experienced a notable increase in downloads, starting at 24K in early July and rising significantly to 43K by the end of September. The growth in weekly active users mirrored this trend, beginning at 134K and reaching 162K by the quarter's end.

MOHITO - zakupy online had a progressive increase in downloads, with numbers rising from 18K in early July to 29K by the end of September. The app's weekly active users also increased steadily, starting at 258K and reaching 338K by the end of the quarter.

Lastly, H&M - we love fashion experienced a steady flow of downloads, fluctuating between 16K and 23K. Weekly active users began at 349K, saw a peak of 382K in late August, and finished the quarter strong at 400K.

These insights reflect the dynamic nature of the apparel app market in Poland and highlight the varying levels of engagement across different platforms. For a deeper dive into these trends and more detailed data, visit Sensor Tower.