Top 5 Apparel Apps in New Zealand: Q3 2024 Performance on Unified Platform

During the third quarter of 2024, the top five apparel applications on the unified platform in New Zealand showcased varied performance trends, as captured by Sensor Tower.

SHEIN - Shopping Online experienced fluctuating weekly downloads, with a notable high of approximately 7.6K in early July, before dipping to around 5.9K at the end of September. The weekly active users remained relatively stable, hovering around 100K throughout the quarter, with a slight peak at 106K in early September.

Hallensteins saw a significant increase in weekly downloads mid-quarter, reaching up to 3.2K in late August. This indicates a strong user interest during this period, although active user data was not available for further insights.

Culture Kings New Zealand had a mixed performance with downloads peaking at 2.9K in mid-August, before settling around the 1.1K mark by the end of September. The weekly active users showed a gradual decline from 211 in early July to just under 100 by the end of the quarter.

JD Sports maintained a steady download rate, starting at 1.3K and seeing a slight rise to 1.4K in the final week of September. The active users remained consistent, ranging between 5.1K and 6K throughout the quarter.

Cotton On experienced a decline in weekly downloads from 2.8K at the beginning of July to around 930 by the end of September. The active user base showed a consistent trend, staying close to 5K, with a slight increase to over 5.1K at the quarter's end.

For more detailed insights and data, visit Sensor Tower.