AI Insights · Timothy · October 2024
Top 5 Apparel Apps Performance in Latin America Q3 2024
Explore the performance trends of the leading apparel apps in Latin America during Q3 2024, featuring insights on downloads and active users.
In the third quarter of 2024, the top apparel applications in Latin America demonstrated notable trends in downloads and active user engagement, as reported by Sensor Tower.
SHEIN - Shopping Online led the pack with a significant download count, starting at 2.2M in the first week of July and peaking at approximately 2.3M by the end of September. Weekly active users showed a slight fluctuation, beginning at around 36.3M and closing the quarter with a similar figure.
The adidas: Shop Shoes & Clothing app experienced a consistent download pattern, starting at 140K and reaching 184K by the end of the quarter. Active users started at 1.6M, dipped slightly mid-quarter, and ended at 1.5M.
Nike: Shoes, Apparel, Stories saw a steady download trend with figures ranging from 106K at the beginning to 82K by the end of the quarter. Its active users began at 748K, showing a slight decline to 681K by the quarter's end.
The Nike - Black Friday app had fluctuating downloads, starting at 111K and ending at 97K. Active users showed growth from 1.2M to 1.5M throughout the quarter.
Lastly, C&A: Moda Masculina e Feminina experienced a download variation from 120K at the start to 86K at the end of September. Active users showed a positive trend, starting at 639K and increasing to 679K by the quarter's end.
For more detailed insights and data, visit Sensor Tower's platform.
