AI Insights · Timothy · October 2024
Top 5 Apparel Apps in Kenya: Q3 2024 Performance Overview
Explore how the leading apparel apps performed in Kenya during Q3 2024, with insights on downloads and active user trends.
In the third quarter of 2024, the top five apparel applications in Kenya showcased varied trends in downloads and active user engagement. Data sourced from Sensor Tower provides a detailed look at how these apps performed on a unified platform.
SHEIN-Shopping Online from Roadget Business PTE. LTD. saw a gradual increase in weekly downloads, starting from around 3.9K in early July and reaching 5.5K by the end of September. The app maintained a robust weekly active user base, climbing from about 47.2K to 52K over the quarter.
Aviator Nation experienced a notable rise in weekly downloads, beginning at 1.6K and peaking at 3.3K by September's end. Active users showed a consistent upward trend, starting at 8.6K and reaching approximately 11.6K.
Zara by Inditex displayed fluctuating download numbers, with a significant increase from 1.1K in July to 1.9K in September. Active users increased steadily, beginning at around 14.3K and peaking at 16.9K.
Fashion Nova had a moderate download rise, starting at 1.1K and ending at 1.6K. Active users remained relatively stable, improving from 11.3K to 11.6K over the quarter.
PrettyLittleThing experienced a decline in downloads mid-quarter, starting from 1.1K in early July and increasing to 778 by the end of September. Active users showed slight fluctuations, ranging from 6.5K to approximately 5K.
For more detailed insights and data, visit Sensor Tower, the source of this comprehensive analysis.
