Top 5 Apparel Apps in Hungary Q3 2024: Unified Platform Performance

In the third quarter of 2024, the top apparel applications in Hungary showed varied performance trends on the unified platform, encompassing both iOS and Android data. According to Sensor Tower, these apps experienced notable shifts in downloads and active user engagement throughout the period.

SHEIN - Shopping Online saw a fluctuating download trend, beginning at around 22K downloads in early July and peaking at nearly 28K in mid-August. Weekly active users started at approximately 547K, showing a gradual decline to 434K by the end of September.

Zalando – Online fashion began the quarter with downloads around 5.4K, experiencing a dip in early September before reaching a quarter-high of 8.6K by the end of the month. Active users mirrored this trend, with numbers starting at 136K and ending at 127K.

ABOUT YOU Outlet exhibited a consistent increase in downloads, starting at 4K in July and reaching over 11K by the end of September. Active users showed a slight upward trend, beginning at 282K and finishing the quarter at 311K.

ABOUT YOU Online Fashion Shop presented a mixed download pattern with a notable increase towards the end of the quarter, climbing to 6.7K. Active users showed modest growth, from 47K in July to 57K by the end of September.

Lastly, H&M - we love fashion experienced a steady increase in downloads, starting at 3K and peaking at 4.7K in early September. Active users remained relatively stable, fluctuating slightly around the 76K mark throughout the quarter.

These insights reflect the dynamic nature of the apparel app market in Hungary, with varying trends in user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower.