Top 5 Apparel Apps Performance on Unified Platform in Guatemala Q3 2024

During the third quarter of 2024, the top apparel applications in Guatemala showcased varying performance trends. According to Sensor Tower data, these apps experienced fluctuating downloads and active user metrics on the unified iOS and Android platform.

SHEIN - Shopping Online saw a consistent download pattern, beginning the quarter with approximately 17K downloads and peaking at about 18.7K in mid-August. The app maintained a strong weekly active user base, growing from around 358K to nearly 396K by the end of September.

ZARA experienced a gradual decline in downloads, starting with 1.5K in early July and stabilizing around 1.2K by the quarter's end. Its weekly active users showed a slight fluctuation, averaging around 8.5K throughout the quarter.

Shop New Era had a modest download volume, with numbers decreasing from 814 in early July to about 830 by the end of September. The app's weekly active users exhibited a steady increase, climbing from 10.8K to 13.2K over the quarter.

Puma PRIS (GT) downloads showed a minor uptick, with figures rising from 647 in early July to 664 by the end of the quarter. Although revenue data was not available, the download trend suggests a stable user interest.

PULL&BEAR experienced a decline in downloads, starting at 967 and ending at 688 by September's close. Weekly active users decreased gradually from 3.2K to 2.7K over the same period, indicating a slight drop in user engagement.

These insights from Sensor Tower highlight the dynamic nature of the apparel app market in Guatemala, with each app exhibiting unique engagement and download patterns. For more detailed insights, visit Sensor Tower's platform.