Top 5 Apparel Apps in Ghana Q3 2024: Unified Platform Insights

In the third quarter of 2024, leading apparel applications in Ghana showed diverse trends on the unified platform, which combines both iOS and Android data. These insights, derived from Sensor Tower, provide a glimpse into the app market dynamics in this region.

SHEIN-Shopping Online witnessed a notable increase in weekly downloads, peaking at approximately 9.9K during the week of August 26. This was accompanied by a steady rise in weekly active users, reaching a high of about 67.9K in the same period, before slightly declining towards the end of the quarter.

African Fashion Dresses experienced a gradual increase in downloads, with numbers climbing from 475 in early July to roughly 1.6K by the end of September. Despite the absence of revenue and active user data, the download trend indicates a growing interest in the app.

The download trend for African Men Fashion showed a sharp decline after an initial strong performance in early July with 2.6K downloads, dwindling to just over 20 downloads per week by the quarter's end.

Fashion Nova maintained a relatively stable download rate, with slight fluctuations around 400 to 500 downloads weekly. The app's active users saw a minor increase, peaking at approximately 3K in late August, indicating a consistent user base.

Lastly, Zara showed a modest download trend with numbers ranging from 130 to 235 weekly. Its active users hovered around the 1.1K to 1.3K mark throughout the quarter, reflecting a stable engagement level.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.