Top 5 Apparel Apps Performance in Colombia, Q3 2024

In the third quarter of 2024, the top five apparel applications in Colombia exhibited varying performance trends, as tracked by Sensor Tower. These insights reveal interesting patterns in downloads and weekly active users across the unified platform.

SHEIN - Shopping Online showed a remarkable increase in downloads, starting the quarter with 555K and peaking at approximately 966K by the end of September. The app maintained a robust base of weekly active users, fluctuating around 1.4M, with a notable rise to 1.5M in the last week of the quarter.

adidas: Shop Shoes & Clothing experienced a moderate download trend, ranging from 11K to 18K weekly. The app witnessed a slight decline in weekly active users, starting at 254K and ending at about 182K, indicating a gradual decrease over the quarter.

ZARA maintained a steady download rate throughout the quarter, with weekly numbers fluctuating between 5K and 8K. The app's weekly active users exhibited a stable pattern, hovering around 29K to 32K, with a slight increase towards the end of the quarter.

Koaj had a more variable download performance, starting at 4.6K and experiencing fluctuations, with a low of 2.5K in early September and a rebound to 4K by the end of the month. Unfortunately, active user data is unavailable for this period.

BERSHKA demonstrated consistent download figures, ranging from 2.3K to 5K weekly. The active user base showed minor fluctuations, beginning at 17.7K and closing at approximately 15.6K, reflecting a slight decline over the quarter.

This data, provided by Sensor Tower, offers a comprehensive overview of the market dynamics for apparel apps in Colombia. For more detailed insights and analysis, Sensor Tower remains a valuable resource.