AI Insights · Timothy · October 2024
Top 5 Apparel Apps in Brazil Q3 2024: Unified Platform Analysis
Explore the performance of Brazil's top apparel apps in Q3 2024, highlighting trends in downloads and active users on a unified platform.
In the third quarter of 2024, the apparel app market in Brazil showcased notable trends across the top five applications. As reported by Sensor Tower, these apps demonstrated varying patterns in downloads and weekly active users, reflecting their popularity among Brazilian shoppers.
SHEIN - Shopping Online saw a steady decline in downloads from 836K at the start of July to 388K by the end of September. Despite this decrease, weekly active users remained robust, starting at 17.1M and closing the quarter at 16.1M, indicating sustained engagement.
Nike - Black Friday experienced fluctuations in downloads, beginning the quarter with 111K, dipping in mid-quarter, and closing at 97K. The app's weekly active users, however, showed a positive trend, growing from 1.2M to 1.5M over the quarter.
C&A: Moda Masculina e Feminina maintained a consistent download pattern, ranging from 119K in early July to 86K by the end of September. Active users mirrored this stability, starting at 639K and ending at 679K, with a peak in early August.
Lojas Renner - Comprar Roupas began the quarter with 119K downloads, experiencing a dip mid-quarter, and recovering slightly to 80K in September. The active user base showed resilience, starting at 1.7M, briefly declining, and then rising back to 1.7M by quarter-end.
Lastly, Hering - O Básico do Brasil saw an increase in downloads from 57K to a peak of 102K in August, before settling at 37K in September. Weekly active users increased from 191K at the quarter’s start to a peak of 285K in mid-August, before decreasing to 198K.
For more detailed insights and analysis, visit Sensor Tower.
