Top 5 Apparel Apps in Bulgaria: Q3 2024 Performance Overview

In the third quarter of 2024, the top five apparel applications in Bulgaria displayed diverse trends in downloads and active user engagement, as revealed by Sensor Tower data. The SHEIN - Shopping Online app saw a fluctuating download pattern, with numbers peaking at around 31.4K in late August, followed by a gradual decline towards the end of September. Weekly active users for SHEIN showed a steady increase, beginning at approximately 298K and reaching around 331K by the quarter's end.

The ABOUT YOU Online Fashion Shop maintained a relatively stable download rate, with a notable peak of 6.4K downloads in mid-September. Active user numbers experienced growth, starting at 60K and rising to approximately 74K by late September. The ABOUT YOU Outlet app had a varied download trajectory, with an early surge to 6.2K downloads in late July and another peak at 6.6K in the last week of September. Active users increased from 23.3K to around 27.8K over the quarter.

BESTSECRET app downloads experienced a gradual rise, starting from 2.2K and reaching up to 3.8K by the end of September. The active user base also grew, moving from 13.8K to 15.3K during the same period. Lastly, the efootwear.eu online shoe store app had a significant download increase in the final weeks, with numbers escalating from 2.6K to an impressive 8.7K in late September. Its active user count surged from 14.6K to 21.7K, indicating a strong user engagement towards the end of the quarter.

For further insights and detailed analytics, visit Sensor Tower.