Top 5 Apparel Apps in Belgium Q3 2024: Unified Platform Performance

In the third quarter of 2024, the top apparel applications in Belgium showed varied performance trends across downloads and weekly active users, as reported by Sensor Tower.

SHEIN - Shopping Online saw a dynamic quarter with downloads peaking at nearly 34K in mid-August, followed by a slight decline towards the end of September, finishing at approximately 32K. Weekly active users for the app remained strong, starting at about 531K and ending the quarter with a slight increase to 535K, indicating steady user engagement.

Zalando – Online fashion experienced a gradual increase in downloads, beginning the quarter with 8.5K and reaching over 10K by the end of September. Weekly active users fluctuated, starting at 289K, dipping mid-quarter, and closing at around 251K, reflecting some variability in user activity.

C&A Mode Online Shop showed a moderate increase in downloads, starting from 6.3K, with a notable rise in the last week of September to nearly 5.5K. The app’s weekly active users saw a slight upward trend, beginning at 25.5K and ending at 23K, indicating a stable user base.

H&M - we love fashion demonstrated a steady increase in downloads, with numbers rising from 4.8K at the start of the quarter to 5.6K by the end. Active users also grew, starting from 135K and reaching nearly 136K, suggesting a consistent engagement from users throughout the quarter.

ONLY STORES had a more fluctuating download pattern, beginning at 6K and showing a decline mid-quarter before ending at 2.6K. Weekly active users followed a similar pattern, starting at 7K and ending at around 6.1K, reflecting a decrease in user activity as the quarter progressed.

These insights highlight the varying trends in the Belgian apparel app market for Q3 2024. For more detailed analytics and insights, Sensor Tower provides comprehensive data and analysis to help understand these market dynamics.