Top 5 Apparel Apps in Australia: Q3 2024 Performance Overview

In the third quarter of 2024, the top apparel apps in Australia showcased varied performance trends on the unified platform. According to Sensor Tower data, these apps demonstrated notable shifts in downloads and weekly active users.

SHEIN - Shopping Online saw a progressive increase in downloads, beginning at around 38K in early July and climbing to over 50K by early September. Active users for the app hovered around 900K, with minor fluctuations throughout the quarter, ending slightly below this mark.

Nike: Shoes, Apparel, Stories experienced a peak in downloads at the start of July with 11.7K, followed by a gradual decline, stabilizing around 5K by the end of September. Active users initially decreased from 115K to 89K, but showed some recovery towards the quarter's end.

THE ICONIC – Fashion Shopping had a notable spike in downloads mid-July, reaching 13.6K, before settling around the 4K mark in September. Weekly active users peaked at nearly 57K in late July and maintained a consistent level of around 42K towards the end of the quarter.

Culture Kings Australia showed fluctuating download numbers, with a significant increase to 11.8K in mid-August, before tapering off to approximately 2.9K by the end of September. Active users followed a similar pattern, peaking at 29.2K in August and ending the quarter at around 23.6K.

Finally, adidas: Shop Shoes & Clothing downloads started at 4.5K in July, with a gradual increase, peaking at 7.7K in early August. Active users mirrored this growth, rising from 21.7K to a peak of 27.6K in August, before seeing a slight decline to 24.9K by the end of September.

For more detailed insights and data on these apps, visit Sensor Tower's platform.