Top 5 Apparel Apps in Africa Q3 2024: Performance Insights on Unified Platform

In the third quarter of 2024, the top apparel applications on the unified platform in Africa showcased varied trends in downloads and user engagement. Here's a closer look at how the leading apps performed according to Sensor Tower data.

SHEIN - Shopping Online maintained a strong presence with weekly downloads starting at approximately 214K and peaking at around 296K by the end of August. The app saw a consistent rise in weekly active users, reaching over 2.4M towards the quarter's end.

DeFacto - Clothing & Shopping experienced a peak in downloads in late July with about 31.5K, before experiencing a downward trend, settling to around 13K by the end of September. Active users fluctuated, ending the quarter with a slight increase to approximately 221K.

adidas: Shop Shoes & Clothing exhibited a moderate increase in downloads, reaching a high of about 26K in mid-September. Weekly active users saw an overall growth, peaking at nearly 128K in late September.

ZARA had a steady download rate, with numbers hovering around 17K throughout the quarter. Active users remained stable, closing the quarter at approximately 157K.

MyRunway SA Fashion Shopping saw a decline in downloads from an initial 20.8K to around 10.6K by quarter's end. Active users showed a similar pattern, with numbers decreasing from about 95K to 88.5K.

These insights provide a snapshot of the competitive landscape for apparel apps in Africa, highlighting trends in user engagement and downloads. For more detailed analysis, further insights can be explored through Sensor Tower.