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AI Insights · Timothy · October 2024

Top 5 Shopping Apps on iOS in Nigeria: Q3 2024 Performance

Explore the performance trends of the top shopping apps on iOS in Nigeria during Q3 2024, with insights into downloads and active users.

Top 5 Shopping Apps on iOS in Nigeria: Q3 2024 Performance

In the third quarter of 2024, the top shopping apps on iOS in Nigeria displayed varied performance trends in terms of weekly downloads and active users, as observed from Sensor Tower data.

Jumia Online Shopping, by Africa Internet Group, saw a consistent increase in weekly downloads, peaking at approximately 6.3K in the week of September 23. Its weekly active users fluctuated slightly, starting at around 38K in early July and reaching a high of about 40K in mid-August before settling at 35.7K by the end of September.

SHEIN - Shopping Online experienced a notable surge in downloads, with figures rising from 4.1K in early July to a peak of 7.6K in early September. The app's weekly active users mirrored this trend, increasing from 41.9K to a peak of 52.2K in September, before declining slightly towards the end of the quarter.

Jiji Nigeria maintained a relatively stable download rate throughout the quarter, with numbers hovering around 3.5K. The app's weekly active users remained strong, starting at approximately 48.3K and ending the quarter at a similar level, indicating consistent user engagement.

AliExpress - Shopping App from Alibaba showed a gradual decline in downloads, starting at 2.8K in early July and decreasing to around 2K by the end of September. Its active user base also saw a slight decrease, ending the quarter at approximately 14.6K.

Finally, Temu: Shop Like a Billionaire demonstrated moderate growth in downloads, peaking at 3.1K in late August. The app's weekly active users showed a slight increase in August, reaching around 13.3K before stabilizing at approximately 12K by the end of September.

These insights underline the dynamic nature of the shopping app market in Nigeria. For further details and in-depth analysis, more information can be found on Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2024