AI Insights · Timothy · October 2024
Top 5 Shopping Apps on iOS in Europe, Q3 2024
Explore the performance trends of Europe's leading shopping apps on iOS during Q3 2024, featuring download and active user statistics.
The third quarter of 2024 witnessed significant activity in the European shopping app landscape on iOS, with notable trends in weekly downloads and active users for the top five apps. According to data from Sensor Tower, these apps demonstrated varied performance patterns over the quarter.
Temu: Shop Like a Billionaire showcased impressive download numbers, reaching approximately 1.7M in mid-July, before experiencing a gradual decline to about 1.2M by the end of September. The app maintained a strong user base, with weekly active users fluctuating between 15.9M and 17.1M, indicating a stable engagement throughout the quarter.
SHEIN - Shopping Online maintained consistent download figures, peaking at around 473K at the end of August. Its active user base remained robust, ranging from 13M to 14M, indicating a loyal customer base.
Vinted: Sell vintage clothes experienced a significant increase in downloads, starting at approximately 259K in early July and climbing to over 541K by the end of September. This growth was mirrored in its active user numbers, which rose steadily from about 6.7M to 8.1M.
AliExpress - Shopping App saw variable download trends, with a peak of approximately 409K in mid-August, followed by a dip to 252K at the end of September. Active users remained relatively stable, fluctuating slightly around 5.5M to 6.3M.
Finally, Lidl Plus showed a steady increase in downloads, starting at 244K and reaching 320K by the quarter's end. Active users increased gradually, from around 4.1M to 4.4M, demonstrating consistent user engagement.
These insights into app performance on iOS in Europe provide a snapshot of the shopping app market dynamics during Q3 2024. For a deeper dive into these trends, more detailed analytics can be obtained from Sensor Tower.