AI Insights · Timothy · October 2024
Top 5 iOS Shopping Apps in Africa: Q3 2024 Performance
Explore the download and active user trends of the top five shopping apps on iOS in Africa during Q3 2024, based on Sensor Tower data.
In the third quarter of 2024, the performance of the top five shopping apps on iOS in Africa showcased notable trends in downloads and active user engagement, as reported by Sensor Tower.
Temu: Shop Like a Billionaire witnessed a remarkable increase in weekly downloads, starting at around 47K in early July and peaking at 84K by the end of September. This growth was mirrored in its weekly active users, which steadily climbed from 194K to 283K throughout the quarter.
SHEIN - Shopping Online maintained a strong presence with weekly downloads ranging from 32K to 48K. Its active user base remained robust, starting at 468K and slightly increasing to 514K by the end of the quarter, highlighting consistent user engagement.
Alibaba.com experienced relatively stable download numbers, fluctuating around the 22K to 26K range. The app's active user count showed a gradual increase, beginning at 301K and reaching 328K at its highest point.
Amazon Shopping saw a steady stream of downloads, with numbers varying from 18K to 22K. Its weekly active users demonstrated a gradual rise, starting at 559K and peaking at 608K in mid-September.
Jumia Online Shopping exhibited a consistent download trend, with numbers hovering around 12K to 14K. However, its active user base showed a slight decline over the quarter, starting at 112K and ending at 106K.
These insights provide a snapshot of the iOS shopping app landscape in Africa for Q3 2024. For more detailed analysis and data, visit Sensor Tower.
