AI Insights · Timothy · October 2024
Top 5 Lifestyle Apps on iOS in New Zealand, Q3 2024
Explore the performance trends of the leading lifestyle apps on iOS in New Zealand during Q3 2024, including revenue, downloads, and active users.
During the third quarter of 2024, the lifestyle app category on the iOS platform in New Zealand showcased varied performance trends among the top five apps: Tinder Dating App: Chat & Date, Bumble Dating App: Meet & Date, Hinge Dating App: Match & Meet, Badoo: Dating. Chat. Friends, and TP-Link Tapo. Here's a closer look at their performance metrics:
Tinder Dating App: Chat & Date from Tinder Inc. experienced a relatively stable weekly revenue throughout the quarter, starting at approximately $35.3K in early July and peaking at around $39.2K by the end of September. Weekly downloads remained fairly consistent, ranging from 1.1K to 1.3K. Meanwhile, weekly active users showed slight fluctuations, with numbers oscillating between 49.2K and 52.2K.
Bumble Dating App: Meet & Date from Bumble Holding Limited saw an upward trend in weekly revenue, beginning at $21.8K and rising to $23.9K by the quarter's end. Downloads demonstrated a brief spike to 1.9K in mid-August before stabilizing around the 1.0K mark. Active users remained relatively steady, hovering between 21.5K and 23.2K throughout the quarter.
For the Hinge Dating App: Match & Meet, revenue increased moderately from $12.8K to $14.1K over the quarter. Downloads were stable, fluctuating between 1.0K and 1.3K. Active users showed a mild decline from 19.9K to 18.9K by the end of September.
Badoo: Dating. Chat. Friends experienced modest revenue, starting at $1.9K and reaching $2.1K at the quarter's close. Downloads remained low, with a slight increase to 228 in the final week. Active users varied slightly, ranging from 6.9K to 7.7K.
Lastly, TP-Link Tapo saw varied revenue, peaking at $2.0K in early September. The app's downloads were consistent, mostly staying below 900. However, active users increased towards the end of the quarter, reaching nearly 7.9K.
These insights, based on data from Sensor Tower, provide a snapshot into the performance of leading lifestyle apps on iOS in New Zealand, revealing trends in user engagement and revenue generation. For more detailed insights, visit Sensor Tower.
