AI Insights · Timothy · October 2024
Top Insurance Apps on iOS in Oceania: Q3 2024 Performance
Explore the performance trends of the top five insurance apps on iOS in Oceania for Q3 2024, with insights on downloads and active users.
In the third quarter of 2024, the top insurance applications on iOS in Oceania demonstrated varied performance trends, according to data from Sensor Tower. Here's a closer look at their weekly downloads and active user statistics.
My Medibank saw a steady decline in weekly downloads, starting at approximately 5K and ending the quarter at around 3.5K. The app's active user base gradually decreased from 11.3K to 9.3K by the end of September.
For My NRMA, an upward trend in downloads was observed, peaking at over 5K in late September. Active users grew significantly towards the end of the quarter, reaching 9.6K.
The AAMI App maintained a consistent download rate through the quarter, starting at 3.4K and slightly decreasing to 3.6K. The app's active user count showed a steady climb, culminating at approximately 79.4K.
NRMA Insurance experienced a notable spike in downloads in early August, with numbers rising to 6.2K. Active users increased from 8.2K to 10.1K throughout the quarter.
Finally, nib Health displayed a downward trend in downloads, with numbers dropping from 3.1K to about 2.8K. Active users remained relatively stable, fluctuating around the 23K mark.
These insights highlight the dynamic landscape of insurance apps in Oceania, with varying degrees of engagement and reach. For more detailed analytics and insights, visit Sensor Tower.
