AI Insights · Timothy · October 2024
Top 5 iOS Insurance Apps in New Zealand: Q3 2024 Performance
Explore the download trends of the leading insurance apps on iOS in New Zealand during Q3 2024, highlighting key performance metrics from Sensor Tower data.
During the third quarter of 2024, the top insurance apps on iOS in New Zealand showed varied trends in their weekly download numbers, as gathered from Sensor Tower data. Here's a closer look at the performance of these apps:
My Southern Cross experienced a gradual decline in weekly downloads, starting from approximately 1.2K at the beginning of July to around 850 by the end of September. Despite this decrease, the app maintained a steady presence in the market.
AMI saw its weekly downloads fluctuate throughout the quarter. The app began with downloads around 448, dipping mid-quarter, and then rising again to about 449 by the end of September, indicating a resilient user interest.
State showed a slight decline in downloads over the quarter. Starting with about 403 downloads in early July, the numbers decreased to approximately 256 by mid-September, before rebounding to 402 at the end of the quarter.
The app my nib NZ had an interesting pattern, with a significant spike to 876 downloads in mid-August. However, the numbers settled back to around 73 by the end of September, reflecting a brief surge in user acquisition.
Lastly, Cover-More showed a consistent increase in downloads toward the end of the quarter. Starting with 95 downloads in early July, the app's downloads rose to 120 by the close of September.
For more detailed insights into these apps and their market performance, visit Sensor Tower.
