AI Insights · Timothy · October 2024
Top 5 iOS Insurance Apps in Australia Q3 2024 Performance
Explore the performance trends of the top five insurance apps on iOS in Australia during Q3 2024, highlighting download and active user data.
In the third quarter of 2024, the performance of insurance apps on iOS in Australia showcased interesting trends. According to Sensor Tower data, these apps demonstrated varied patterns in terms of downloads and active user engagement.
My Medibank experienced a consistent download rate, starting at approximately 5K downloads in early July and gradually decreasing to around 3.5K by the end of September. The app's weekly active users showed a slight decline, beginning the quarter with about 11K and ending with just over 9K.
The My NRMA app saw a peak in downloads towards the end of the quarter, reaching over 5K in the last week of September. Active users increased from about 8.3K at the start of the quarter to approximately 9.6K by the end.
For the AAMI App, downloads showed a steady increase in August, peaking at over 4K before stabilizing around 3.5K towards the end of the quarter. Active user numbers consistently rose, beginning at about 75K in early July and reaching over 79K by the end of September.
NRMA Insurance experienced a notable spike in downloads in August, with numbers hitting over 6K, but later settled around 3K. Active users increased from about 8.2K at the start of the quarter to a peak of over 12K in mid-August, before stabilizing around 10K.
Lastly, nib Health showed a downward trend in downloads, beginning at approximately 3K and dipping to about 2.3K in September, with a slight recovery towards the end of the quarter. Its active users remained relatively stable, hovering around the 23K mark throughout the quarter.
These insights are derived from Sensor Tower data, where further detailed analysis can be explored.
