AI Insights · Timothy · October 2024
Top 5 Dating Apps on iOS in New Zealand: Q3 2024 Performance
Explore the performance of leading dating apps in New Zealand for Q3 2024, with insights on downloads, revenue, and active user trends from Sensor Tower.
In the third quarter of 2024, the New Zealand iOS dating app market showcased interesting trends across the top five applications. According to data from Sensor Tower, these apps demonstrated varied patterns in downloads, revenue, and active user engagement.
OmeTV – Video Chat Alternative saw its weekly revenue fluctuate, starting at around $1.3K and peaking at approximately $1.7K by mid-September. Weekly downloads began at 1.3K and ended with a notable spike to 1.8K. Active users initially increased from 5K to a peak of 5.7K by the end of the quarter.
Hinge Dating App: Match & Meet experienced a consistent revenue stream, maintaining figures around $11K to $14K throughout the quarter. Downloads were relatively stable, with a minor peak of 1.3K in late August. The app's active users ranged from 19K to 20K, showing some fluctuations but generally maintaining a solid user base.
Tinder Dating App: Chat & Date reported the highest revenue among the top apps, starting at $35K and reaching nearly $39K by the end of September. Weekly downloads fluctuated slightly, peaking at 1.3K. Active users were consistently strong, averaging around 50K, with a slight dip mid-quarter.
Bumble Dating App: Meet & Date demonstrated a robust revenue increase from $18K to about $24K by quarter's end. Downloads remained relatively steady, with a notable increase to 1.9K in mid-August. The app's active users hovered around 22K to 23K, reflecting a stable user engagement.
DOWN: The Casual Dating App showed more variability, with revenue peaking at $398 in early July and ending at $216. Downloads were erratic, peaking dramatically at 5.3K in mid-August. Active users followed a similar pattern, with a mid-quarter peak of 4.5K, before settling around 1.4K by the end of September.
For more detailed insights and data on these apps, visit Sensor Tower's website.