Top 5 Apparel Apps on iOS in Sweden: Q3 2024 Performance

In the third quarter of 2024, the top apparel apps on iOS in Sweden showed varied performance in terms of downloads and weekly active users, based on data from Sensor Tower. Here's a closer look at how these apps fared:

SHEIN - Shopping Online had a fluctuating download pattern, starting at approximately 5.8K downloads in early July and experiencing minor dips and peaks throughout the quarter, closing at around 4.9K downloads at the end of September. The app maintained a strong presence with weekly active users, beginning at 376K and steadily climbing to over 390K by the end of the quarter.

Zalando – Online fashion saw a marked increase in downloads, particularly in late August with a peak of about 5.7K, before stabilizing around 3.8K at the quarter's end. The app's weekly active users initially declined from 91.8K but rebounded in September, reaching nearly 88.2K.

H&M - we love fashion experienced a moderate increase in downloads, peaking at 3.4K in late September. The app's active user base showed a noticeable rise from 71.3K at the start of the quarter to over 71.5K by the end, demonstrating a recovery from mid-quarter lows.

Lindex downloads showed a substantial increase towards the end of the quarter, with a notable peak of 3.1K in late September. Active users followed a similar trend, increasing from 9.8K to approximately 10.9K over the quarter.

Boozt.com maintained a steady download rate throughout Q3, with figures hovering around 1.9K towards the end of September. Weekly active users fluctuated slightly, starting at 15.2K and ending at 14.5K.

These insights into the top apparel apps' performance in Sweden underscore the dynamic nature of the market. For more detailed analytics and insights, visit Sensor Tower.