Top 5 Apparel Apps on iOS in Portugal: Q3 2024 Performance

In the third quarter of 2024, SHEIN - Shopping Online saw a varied performance in Portugal. Downloads peaked during the week of August 19 with 8.4K, but overall, they fluctuated, ending the quarter at 6.2K. Meanwhile, weekly active users experienced a steady climb, rising from 280K in early July to approximately 291K by the end of September.

The ABOUT YOU Online Fashion Shop app observed a consistent increase in downloads, culminating at 5.1K in the final week of September. Weekly active users followed a similar upward trajectory, beginning at 27.9K and reaching 33.3K by the quarter's end.

BESTSECRET demonstrated significant fluctuations in downloads, notably spiking to 9.3K during the first week of September. Active users also saw growth, starting at 6.9K in early July and climbing to 12.8K by the end of the quarter.

ZARA had a relatively stable quarter in terms of downloads, with a slight increase towards the end, reaching 3.1K. Weekly active users showed a modest rise from 20.5K to 20.2K, peaking mid-September at 20.2K.

Finally, H&M - we love fashion exhibited an upward trend in downloads, with numbers climbing from 1.8K in early July to a robust 3.8K by the end of September. Weekly active users mirrored this positive trend, increasing from 34.5K to nearly 39.4K over the same period.

These insights, powered by Sensor Tower data, highlight the dynamic landscape of apparel apps in Portugal. For more detailed analysis and insights, explore Sensor Tower's comprehensive reports.