Top 5 Apparel Apps on iOS in Oceania Q3 2024

In the third quarter of 2024, the iOS platform in Oceania saw dynamic activity in the apparel app category, with notable performances from several top applications. Data provided by Sensor Tower offers insights into their weekly downloads and active user trends.

SHEIN - Shopping Online demonstrated a progressive rise in weekly downloads, starting from approximately 20.4K in early July and peaking at about 33.4K in the first week of September. Its active user base remained steady, hovering around 600K throughout the quarter, with a slight dip mid-September.

Nike: Shoes, Apparel, Stories experienced a declining trend in downloads during the quarter, starting at 8.7K in early July and dropping to around 3.7K by the end of September. The app's active users followed a similar pattern, decreasing from around 107.6K to about 83.6K over the three months.

Cotton On saw a more fluctuating pattern in downloads, beginning with 11.4K in early July, dipping in the following weeks, and then stabilizing around 4K towards the quarter's end. The weekly active users remained relatively stable, maintaining a range between 37K and 44K throughout the period.

THE ICONIC – Fashion Shopping showed a spike in downloads in mid-July, reaching 10K, before settling to around 3.4K by the end of September. Active users mirrored this trend, with an increase in mid-July to 42.4K, followed by stabilization around 32K in late September.

adidas: Shop Shoes & Clothing maintained a consistent download rate, starting at 3.9K in early July and closing the quarter at approximately 4.9K. The app's active user base showed some fluctuation, peaking at 23.7K in early August and then stabilizing around 20.8K by the end of September.

For more detailed insights into these trends, Sensor Tower offers comprehensive data analysis and reporting.