Top 5 Apparel Apps on iOS in Nigeria Q3 2024

In the third quarter of 2024, the top apparel apps on iOS in Nigeria demonstrated varied performance trends in terms of weekly downloads and active users. Here's a closer look at the metrics for each app, based on data from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating trend in downloads, starting at around 4.1K in early July and peaking at 7.6K in early September before declining to 3.2K by the end of the quarter. The active user base started at approximately 42K, peaked at 52K in early September, and ended the quarter at 44K.

Fashion Nova - Online Shopping experienced lower download numbers, beginning with 301 downloads, peaking briefly at 667 in mid-July, and tapering off to 172 by the quarter's close. Active users showed a slight fluctuation, beginning at 2.9K, peaking at 3.4K, and closing at 2.7K.

ZARA maintained a relatively stable download rate, starting the quarter with 329 downloads and ending with 174. Active user numbers began at 2.8K and showed a slight decline to 2.4K by the end of September.

ASOS - Discover Fashion Online downloads fluctuated between 270 and 164 throughout the quarter. The app's active user count started at 2K and decreased slightly to 1.8K by the end of September.

Finally, Dressin began the quarter with 267 downloads, which dwindled to 45 by the end of September. Unfortunately, active user data for Dressin was not available for this period.

This data from Sensor Tower offers valuable insights into the competitive landscape of apparel apps in Nigeria, highlighting user engagement trends that can inform strategic planning for app developers and marketers. For more detailed analysis, please visit Sensor Tower.