Top 5 iOS Apparel Apps in Kenya Q3 2024

During the third quarter of 2024, the top apparel applications on the iOS platform in Kenya showcased varying trends in downloads and active user engagement. Based on data from Sensor Tower, these insights provide a glimpse into the app market dynamics in the region.

SHEIN - Shopping Online saw a gradual increase in weekly downloads, starting from approximately 1.1K in early July and peaking at around 1.4K in early September. The app maintained a solid base of weekly active users, climbing steadily from 8.3K at the beginning of the quarter to 9.5K by the end of September.

ZARA experienced a modest fluctuation in weekly downloads, ranging between 115 and 142 throughout the quarter. The weekly active users for ZARA showed a slight upward trend, beginning at 1.2K and reaching about 1.3K towards the end of September.

Fashion Nova - Online Shopping had a noticeable dip in downloads during the quarter, starting at 204 and decreasing to 108 by September's end. Despite this, the app's weekly active users demonstrated resilience, fluctuating between 900 and 1K, with a slight increase observed towards the end of the quarter.

PrettyLittleThing experienced a decline in weekly downloads, starting at 165 and ending at 68. Active user engagement also reflected a downward trend, beginning at 733 and closing the quarter at 597.

CIDER - Clothing & Fashion faced a significant drop in weekly downloads, starting at 189 and ending at 23. The weekly active users followed a similar pattern, decreasing from 661 to 426 throughout the quarter.

For more detailed insights and data on app performance, Sensor Tower offers comprehensive analytics and reports.