AI Insights · Timothy · September 2024
Top 5 Apparel Apps on iOS in Italy Q3 2024
Explore the performance of Italy's top 5 apparel apps on iOS in Q3 2024, with insights into downloads, active users, and trends.
In the third quarter of 2024, the top apparel apps in Italy on the iOS platform demonstrated varied performance across downloads and active users. Data from Sensor Tower provides a detailed look into these trends.
SHEIN - Shopping Online showed strong download numbers, peaking at around 49K in mid-July and maintaining consistent figures between 32K and 42K throughout the quarter. The app's weekly active users remained robust, fluctuating slightly around the 2.2M mark.
Zalando – Online fashion experienced a gradual increase in downloads, starting at approximately 13K and reaching over 18K by mid-September. Weekly active users rose steadily from 347K to nearly 400K, indicating growing user engagement.
Nike: Shoes, Apparel, Stories saw a notable increase in downloads from 7.8K at the start of July to 14K by mid-September. Active users showed a peak in late July at 217K before stabilizing around 185K towards the end of the quarter.
ZARA recorded download numbers starting at 15.8K in early July, which then decreased but climbed back to over 13K by mid-September. The number of weekly active users followed a similar pattern, with a notable rise to approximately 127K by the end of September.
Finally, H&M - we love fashion began the quarter with downloads at 12.4K, experiencing a dip in August but recovering to around 12K by September's end. Active users initially decreased but later stabilized, reaching over 226K in the last week of September.
These insights highlight the dynamic nature of the apparel app market in Italy. For more detailed analytics and trends, visit Sensor Tower.
