Top 5 Apparel Apps on iOS in Ghana Q3 2024

During the third quarter of 2024, the top apparel applications on the iOS platform in Ghana demonstrated varied performance metrics. Here's a closer look at the trends for each app, based on data from Sensor Tower.

SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at approximately 4.2K during the week of August 26. The app's active user base also grew steadily, reaching around 30K by the end of August before slightly declining to 27.5K by the end of September.

Fashion Nova - Online Shopping maintained a consistent download rate, with a high of 525 downloads in late July. Its weekly active users saw a gradual increase throughout the quarter, ending at approximately 2.6K in late September.

ZARA experienced a decline in weekly downloads, starting at 204 in early July and dropping to 113 by the end of September. However, its active users fluctuated slightly, peaking at 983 in late July before stabilizing around 854 towards the end of the quarter.

PrettyLittleThing had lower download numbers, with a slight dip to 85 in early September, before recovering to 95 by the end of the month. Active users remained relatively stable, averaging around 1.1K throughout the quarter.

Lastly, ASOS - Discover Fashion Online showed a decrease in downloads, starting from 143 in early July to 94 by the end of September. The app's active users also followed a similar trend, beginning at 914 and settling at 769 by the quarter's end.

For more detailed insights and data, visit Sensor Tower.