Top 5 iOS Apparel Apps in Europe Q3 2024: Performance Insights

In the third quarter of 2024, the European iOS market for apparel applications saw dynamic trends in downloads and active users, according to data from Sensor Tower. Here's a closer look at how the top five apps performed during this period.

SHEIN - Shopping Online maintained a strong presence with weekly downloads consistently exceeding 370K, peaking at approximately 472K in late August. Weekly active users fluctuated slightly but remained robust, closing the quarter around 13.4M.

Zalando – Online fashion experienced a gradual increase in downloads, culminating in a high of about 167K at the end of September. Active users mirrored this growth, beginning at 2.4M in July and reaching nearly 2.4M by the quarter's end.

ZARA witnessed a steady rise in downloads from early July, peaking at 144K in the last week of September. Active user numbers also climbed steadily, starting at 1.1M and ending the quarter at 1.15M.

H&M - we love fashion showed a notable increase in downloads, especially in the latter half of the quarter, with a peak of 156K in late September. Active users followed a similar upward trend, reaching over 2.2M by the end of the quarter.

Nike: Shoes, Apparel, Stories saw a consistent download rate, with numbers rising to a high of 122K in late August. The app's active users saw some fluctuations, starting at 1.6M in July and settling at nearly 1.57M by the end of September.

These trends highlight the competitive nature of the apparel app market on iOS in Europe. For more detailed insights and data, visit Sensor Tower.