AI Insights · Timothy · October 2024
Top 5 iOS Apparel Apps in Brazil: Q3 2024 Performance Overview
Discover the download and user activity trends for Brazil's top 5 iOS apparel apps in Q3 2024, featuring SHEIN, Nike, Lojas Renner, C&A, and Riachuelo.
In the third quarter of 2024, Brazil's top iOS apparel apps witnessed varied trends in downloads and user engagement. The data, sourced from Sensor Tower, provides insights into the performance of these leading apps.
SHEIN - Shopping Online experienced significant download activity, starting the quarter with 119K downloads. The numbers saw a dip mid-quarter but rebounded to 105K by mid-September, closing at 104K. Weekly active users initially declined from 3.5M to 3.1M, before recovering to 3.3M by the end of the quarter.
For Nike - Black Friday, downloads peaked at 48K in early July but gradually decreased to 36K by the end of September. Despite this, weekly active users showed an upward trend, beginning at 265K and reaching 295K by the quarter's conclusion.
Lojas Renner - Comprar Roupas maintained relatively stable download numbers, starting at 36K and fluctuating slightly to end at 31K. Their weekly active users decreased from 245K to 201K mid-quarter but regained to 233K by the end.
C&A: Moda Masculina e Feminina saw downloads decrease from 37K to 24K over the quarter. Active users initially dropped from 94K to 80K but showed recovery, ending at 99K.
Finally, Riachuelo - Roupas e compras had a steady download range, starting at 29K and closing at 23K. Weekly active users fluctuated, beginning at 92K, dipping to 75K, and finishing at 85K.
For more detailed insights and data, Sensor Tower provides comprehensive analytics on these trends.
