AI Insights · Timothy · October 2024
Top 5 iOS Apparel Apps in Australia: Q3 2024
Explore the performance trends of the leading apparel apps on iOS in Australia during Q3 2024, with insights on downloads and active user metrics.
In the third quarter of 2024, the iOS platform in Australia saw significant activity in the apparel app category. Here's a closer look at the performance trends of the top five apps, based on data from Sensor Tower.
SHEIN - Shopping Online demonstrated strong download growth, starting with 17.6K in early July and peaking at 29.7K in the first week of September. Weekly active users remained stable, fluctuating slightly but maintaining a range around 548K.
Nike: Shoes, Apparel, Stories experienced a decrease in downloads from 8.7K in early July to a low of 3.6K in mid-September, before finishing the quarter at around 3.7K. Active users initially decreased from 103K to 67.2K but ended September with a recovery to 80.8K.
THE ICONIC – Fashion Shopping saw a burst in downloads mid-July, reaching 9.5K, before settling into a more consistent pattern with figures hovering around 3.2K by the end of September. Active users saw a peak of 39.7K in July, tapering to 30K by the quarter's end.
Culture Kings Australia had varied download numbers, with a high of 7.7K in early August and a low of 1.6K in early September. Active user numbers were relatively stable, ending the quarter at around 23.7K.
Cotton On had a strong start with 9.4K downloads in early July, dropping to around 3.5K by the end of September. Weekly active users showed a slight downward trend, starting at 37K and closing the quarter at approximately 33.2K.
For deeper insights into these performance trends, more data is available from Sensor Tower.
