Top 5 iOS Apparel Apps in Africa Q3 2024

In the third quarter of 2024, the iOS apparel app market in Africa showed varied performance trends among the top five applications. According to data from Sensor Tower, SHEIN - Shopping Online experienced a notable rise in weekly downloads, beginning at around 32.7K in early July and peaking at nearly 48.7K by late August. Active users increased from approximately 467K to over 530K during the quarter, indicating strong user engagement.

adidas: Shop Shoes & Clothing saw a moderate increase in downloads, starting at just over 5.2K and reaching around 7.9K in mid-August. The app maintained a fairly stable number of active users, fluctuating between 27.4K and 32K throughout the quarter.

ZARA showed consistent download numbers, with weekly figures ranging from 5.2K to 5.8K. Active user numbers remained steady, hovering around the 50K mark, with a slight dip in the middle of the quarter.

DeFacto - Clothing & Shopping experienced a gradual growth in downloads, starting at 3.7K and increasing to over 7.6K by the end of September. Active users were relatively stable, generally staying within the 10K to 11K range.

Cotton On had a fluctuating download pattern, beginning with a notable spike to 5.5K in mid-July before decreasing to around 1.8K by the end of the quarter. Active users showed slight variability, with numbers ranging from approximately 4K to 7.4K.

For more detailed insights and analysis on these trends, visit Sensor Tower.