Leading Shopping Brands in the UK: Q3 2024 Insights

Introduction

In Q3 2024, the shopping category in the United Kingdom experienced remarkable engagement from leading brands such as Amazon, eBay, and Temu. Leveraging Sensor Tower's comprehensive data, we delve into the trends and performance of these brands across their websites and apps. Our insights are powered by Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics for advertising data.

Shop Amazon

Amazon's digital footprint is expansive, with its website, amazon.com, and the Amazon Shopping app leading the charge.

• Audience Trends: From Q2 to Q3 2024, amazon.com consistently maintained over 850M monthly visits. Unique visits showed a steady increase, peaking at close to 27M in September. The monthly true audience remained stable above 32M.

• App Engagement: The Amazon Shopping app saw monthly active users steadily exceeding 25M throughout the quarter, with a slight increase in September.

• Ad Spend & Channels: Amazon's monthly ad spend fluctuated, peaking in August at around $19M, with impressions reaching over 2.5B. Notably, Facebook and YouTube were dominant channels, delivering significant impressions.

eBay

eBay maintains a robust presence through its website, ebay.com, and the eBay app.

• Audience Trends: eBay's website visits remained stable, averaging over 500M monthly. Unique visits hovered around 17M, with a minor peak in September. The monthly true audience was consistently above 25M.

• App Engagement: The eBay app experienced a gradual increase in monthly active users, reaching over 16M by September.

• Ad Spend & Channels: eBay's monthly ad spend saw a decrease in September to about $1.5M, with impressions dropping to just under 250M. Facebook and Instagram were key platforms for their advertising efforts.

Temu (Whaleco Inc.)

Temu's presence is notable through its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: Temu.com experienced growth, with visits exceeding 170M monthly. Unique visits were stable around 11M. The monthly true audience consistently surpassed 21M.

• App Engagement: The Temu app saw a significant rise in monthly active users, reaching over 17M in August before stabilizing.

• Ad Spend & Channels: Temu's monthly ad spend peaked in July at approximately $15M, with Facebook being the primary channel, delivering substantial impressions.

Conclusion

The UK shopping category in Q3 2024 was dominated by Amazon, eBay, and Temu. Each brand demonstrated unique strengths across their digital platforms, with Sensor Tower's data providing critical insights into these trends. Sensor Tower remains unparalleled in offering detailed cross-platform user behavior insights, crucial for understanding the evolving digital landscape. For decision-makers, these insights are invaluable, ensuring strategic advantages in a competitive market. Explore the full capabilities of Sensor Tower’s offerings to stay ahead in the digital arena.