Leading Brands in the UK Jobs & Careers Sector: Q3 2024 Insights

In the bustling landscape of the UK Jobs & Careers category, three brands have emerged as leaders in Q3 2024, capturing a significant share of the audience across their digital platforms. This article delves into the performance and trends of Indeed, TotalJobs, and Glassdoor, highlighting their digital presence and advertising strategies.

Indeed

Indeed stands out as a robust player in the job search domain, known for its comprehensive listings and user-friendly interfaces. Its digital presence spans both its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q2 to Q3 2024, indeed.com maintained a strong presence with monthly visits consistently above 150M. Monthly unique visits hovered around 8M, with visits per unique visitor remaining stable at 18-19. The monthly true audience remained steady above 10M throughout the quarter.

• App Engagement: The Indeed Job Search app saw a gradual increase in monthly active users, peaking at nearly 3.7M in September, reflecting a growing preference for mobile job searches.

• Ad Spend & Channels: Monthly ad spend showed a marked decrease from over $1.7M in June to around $0.7M in September, with impressions dropping correspondingly. Key channels included Facebook and Instagram, which together accounted for a significant portion of impressions.

TotalJobs

TotalJobs is a prominent player focusing on connecting job seekers with employers through its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: Totaljobs.com experienced a rise in monthly visits, peaking at over 11M in August. Monthly unique visits consistently exceeded 1.2M, with the monthly true audience reaching about 1.4M in July.

• App Engagement: The app saw a decline in monthly active users, dropping from approximately 190K in June to 150K in September, indicating a shift in user preference towards the web platform.

• Ad Spend & Channels: TotalJobs increased its monthly ad spend significantly in June and July, exceeding $500K, with Facebook and Instagram being the primary platforms for impressions.

Glassdoor

Glassdoor is renowned for its unique platform that combines job listings with company reviews, offering valuable insights into workplace environments. Its presence is noted through its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor.com showed a notable increase in monthly visits in September, reaching over 10M. The monthly true audience also saw a rise, peaking at around 1.4M.

• App Engagement: The app's monthly active users increased to nearly 186K by September, reflecting a steady engagement with the platform.

• Ad Spend & Channels: Glassdoor's monthly ad spend was minimal, with sporadic activity primarily on Instagram.

Conclusion

The data from Sensor Tower underscores the dynamic nature of the Jobs & Careers sector in the UK. Each brand shows distinct trends, with Indeed leading in digital engagement, TotalJobs capitalizing on web traffic, and Glassdoor maintaining steady growth. Sensor Tower's comprehensive cross-platform data, from Web Insights to Pathmatics and App Performance Insights, provides unparalleled insights into these evolving trends, crucial for understanding user behavior across platforms.

By leveraging this data, businesses can better strategize their digital presence and advertising efforts, ensuring they remain competitive in the ever-evolving job market landscape. Sensor Tower's analytics empower decision-makers to make informed choices, maximizing their reach and impact in the industry.