Leading Auto Brands in the UK: Q3 2024 Insights

Explore the performance and trends of some of the top auto brands in the United Kingdom during Q3 2024. This article highlights RAC Motoring Services, Tesla Motors, and the Fédération Internationale de l'Automobile (FIA) with a focus on their digital presence across websites and apps. Sensor Tower's comprehensive data provides unparalleled insights into their cross-platform user behavior.

RAC Motoring Services

RAC Motoring Services boasts a strong digital presence through its website, rac.co.uk, and the myRAC app.

• Audience Trends: From Q2 to Q3 2024, rac.co.uk maintained a robust monthly audience with visits peaking in August at over 20M. The monthly true audience remained above 3.9M throughout Q3, with a notable spike in July reaching almost 4.7M.

• App Engagement: The myRAC app saw a steady increase in monthly active users, rising from 340K in April to over 475K by September, indicating a growing mobile user base.

• Ad Spend & Channels: RAC's monthly advertising spend decreased from April to September, starting at over $1.3M and dropping to around $570K. Snapchat was the dominant channel, delivering the majority of impressions.

Tesla Motors

Tesla Motors showcases a dynamic digital footprint through tesla.com and the Tesla app.

• Audience Trends: Tesla.com saw a dramatic increase in monthly visits, climbing from 17M in April to over 64M by September. The monthly true audience remained stable, hovering around 1.2M throughout Q3.

• App Engagement: The Tesla app enjoyed consistent growth in monthly active users, increasing from 225K in April to nearly 291K in September, underscoring the brand's mobile engagement.

• Ad Spend & Channels: Tesla's monthly ad spend was minimal, with sporadic investments across platforms. The highest monthly spend was in September, totaling just over $50.

Fédération Internationale de l'Automobile (FIA) (Formula 1)

The FIA, known for Formula 1, maintains its presence through formula1.com and the Formula 1 app.

• Audience Trends: Formula1.com experienced fluctuating monthly visits, peaking at over 7.6M in May. The monthly true audience remained above 950K throughout Q3, with a peak of over 1M in July.

• App Engagement: The Formula 1 app maintained strong engagement, with monthly active users reaching over 520K in July before stabilizing around 490K by September.

• Ad Spend & Channels: FIA's monthly advertising efforts saw a steady increase in spend, starting at around $187K in April and growing to over $405K by September. Facebook and Instagram were key channels for delivering impressions.

Conclusion

The Q3 2024 data from Sensor Tower highlights the varied strategies and successes of leading auto brands in the UK. RAC Motoring Services, Tesla Motors, and FIA each demonstrate unique strengths and opportunities across web and app platforms. Sensor Tower's unparalleled insights provide critical data for understanding cross-platform user behavior in the auto industry. By leveraging these insights, decision-makers can optimize their strategies and drive growth in an increasingly competitive market. For more detailed analytics, explore our Sensor Tower products and services.