Leading Music & Podcast Brands in France: Q3 2024 Overview

In the dynamic landscape of music and podcasts, Q3 2024 saw significant activity among leading brands in France. This article delves into the performance of Spotify, Deezer, and YouTube Music, examining their trends and audience engagement through Sensor Tower's comprehensive datasets.

Spotify

Spotify's digital presence is robust, with its spotify.com website and the Spotify: Music and Podcasts app.

• Audience Trends: From Q2 to Q3 2024, Spotify's monthly true audience remained stable, consistently above 15M. The app-only visitors made up the majority, indicating a strong mobile user base.

• Website Engagement: The website, spotify.com, saw a slight fluctuation in visits, maintaining around 150M visits monthly with a notable increase in September.

• App Engagement: Monthly active users hovered around 14M, peaking in July. The app continues to draw significant engagement.

• Ad Spend & Channels: Monthly advertising spend increased, especially in September, with over $1M spent. Instagram was the dominant channel, delivering substantial impressions.

Deezer (Blogmusik)

Deezer's presence includes deezer.com and the Deezer: Music Player, Podcast app.

• Audience Trends: Deezer's monthly true audience experienced growth, surpassing 10M in September. The app-only visitors were predominant, but web engagement also showed strength.

• Website Engagement: Visits to deezer.com peaked in September, reaching nearly 170M, indicating a resurgence in web traffic.

• App Engagement: App users consistently increased, with monthly active users nearing 9.5M in September.

• Ad Spend & Channels: Monthly ad spend was stable across Q3, with significant investments in Instagram and Facebook, achieving high impressions.

YouTube Music

YouTube Music combines music.youtube.com with its YouTube Music app.

• Audience Trends: Monthly true audience figures showed a slight decline towards the end of Q3, stabilizing around 6.5M. The app-only visitors were a major component of this audience.

• Website Engagement: The website maintained a strong visit count, with over 260M visits in September, reflecting high user activity.

• App Engagement: The app's monthly active users remained consistent, slightly decreasing to about 5.6M by September.

• Ad Spend & Channels: Monthly ad spend saw a peak in August, focusing exclusively on YouTube, which resulted in a high number of impressions.

Conclusion

Q3 2024 highlighted the competitive nature of the music and podcast industry in France. Each brand demonstrated unique strengths, with Spotify leading in mobile engagement, Deezer in web resurgence, and YouTube Music maintaining a balanced presence across platforms. Sensor Tower's unparalleled data insights continue to provide a comprehensive view of these trends, essential for understanding cross-platform user behavior.

For detailed insights into web traffic, app performance, and advertising strategies, explore Sensor Tower's offerings: Web Insights, App Performance Insights, and Pathmatics.