Leading Brands in France's Jobs & Careers Category in Q3 2024

In the highly competitive Jobs & Careers category in France, several brands have demonstrated remarkable performance in Q3 2024. This article explores the trends and data of three leading players: Indeed, Glassdoor, and Monster Worldwide, Inc. Sensor Tower's comprehensive datasets provide invaluable insights into these brands’ cross-platform user behavior.

Indeed

Indeed's digital footprint in the Jobs & Careers category is significant, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q2 to Q3 2024, indeed.com experienced a fluctuating trend in visits, peaking in September with over 160M visits. Unique monthly visits hovered above 7M, with a noticeable increase in visit frequency per user in September.

• App Engagement: The Indeed Job Search app saw a steady rise in monthly active users, reaching over 3.6M by September, indicating growing mobile engagement.

• Ad Spend & Channels: Indeed's advertising efforts intensified, with monthly ad spend peaking at over $1M in September. Instagram emerged as a dominant channel, delivering the highest impressions across months, followed by TikTok and YouTube.

Glassdoor

Glassdoor's market presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor.com maintained a stable monthly visit count around 1.8M in September. Unique visits showed a slight recovery after a dip in August, with consistent user engagement.

• App Engagement: The app's monthly active users remained stable, averaging around 30K, reflecting a dedicated user base.

• Ad Spend & Channels: Glassdoor's monthly ad spend was minimal, with sporadic investments mostly on Instagram, generating modest impressions.

Monster Worldwide, Inc.

Monster's digital assets include its website, monster.com, and the Monster Job Search app.

• Audience Trends: Monster.com showed resilience with visits exceeding 1.5M in September. The site maintained a consistent user base, with unique monthly visits and engagement levels remaining steady.

• App Engagement: The Monster Job Search app saw a slight rebound in monthly active users to around 14K in September, after a dip in August.

• Ad Spend & Channels: Monster's ad strategy was primarily focused on Facebook and Instagram, with moderate monthly spending and impressions, indicating a targeted approach.

Conclusion

The Jobs & Careers category in France continues to be dominated by these leading brands, each exhibiting unique strengths across digital platforms. Sensor Tower's unparalleled data access allows for detailed insights into cross-platform user behavior, underscoring the importance of tailored digital strategies. For more in-depth web insights and advertising data, visit Sensor Tower's Web Insights and Pathmatics offerings.