Leading Brands in France's Computers & Consumer Electronics Category: Q3 2024 Overview

In the dynamic realm of Computers & Consumer Electronics, Q3 2024 witnessed notable performances from key players in France. This article delves into the trends and audience insights for Hewlett-Packard (HP), Back Market, and Epson. With data spanning from Q2 to Q3 2024, we explore their digital footprints, app engagement, and advertising strategies.

Hewlett-Packard (HP)

HP stands as a pillar in the technology sector, renowned for its innovation in personal computing and printing solutions. Its digital presence is robust, highlighted by its website and the HP Smart app.

• Audience Trends:

  • The website saw a steady rise in visits, peaking at 15M in August before settling at 14M in September.

  • Monthly true audience figures climbed impressively from 3M in April to 3.9M by September, indicating strong engagement.

• App Engagement:

  • The HP Smart app maintained a stable monthly active user base, with active users reaching over 2M in September, reflecting consistent interest in mobile functionality.

• Ad Spend & Channels:

  • Monthly ad spend experienced fluctuations, with a peak in April at over $170K.

  • Notably, Instagram and Facebook were significant channels, delivering substantial impressions, particularly Instagram with over 17M impressions in April.

Back Market

Back Market, a leader in refurbished electronics, has effectively captured the market with its sustainable approach. Their digital strategy includes their website and the Back Market - Buy & Sell tech app.

• Audience Trends:

  • Website visits surged to 31M in August, showcasing a significant increase in engagement.

  • The monthly true audience remained robust, consistently above 3M throughout the quarter.

• App Engagement:

  • The app’s monthly active users showed a slight decline, from 896K in April to 788K in September, suggesting a shift in user preferences.

• Ad Spend & Channels:

  • Back Market’s monthly ad spend peaked at over $1.2M in July, with Instagram being the dominant channel, contributing to over 225M impressions that month.

Epson

Epson, known for its cutting-edge printing solutions, maintains a strong digital presence centered around its website and the Epson iPrint app.

• Audience Trends:

  • Website visits fluctuated, reaching over 7M in July. The monthly true audience saw an increase, reaching 1.7M by September.

• App Engagement:

  • The Epson iPrint app maintained a steady monthly active user base, with active users peaking at over 1M in September.

• Ad Spend & Channels:

  • Epson’s monthly ad spend saw a dramatic rise in September to over $100K, with Facebook playing a crucial role in delivering over 21M impressions.

Conclusion

The Computers & Consumer Electronics category in France continues to evolve, with brands like HP, Back Market, and Epson leading the charge. Sensor Tower’s comprehensive data insights, encompassing web, app, and advertising metrics, provide a unique lens into these brands’ strategies and performances. Through Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains unmatched in delivering critical insights into cross-platform user behavior. This robust analysis empowers decision-makers with the data necessary to strategize effectively in an ever-competitive market.

For more detailed insights, explore our Sensor Tower products and services.