Leading Beauty Retail Brands in France: Q3 2024 Insights

Introduction

In the ever-evolving landscape of beauty retail in France, several brands have distinguished themselves through their digital presence and customer engagement. This article explores the performance of leading brands such as Sephora, Nocibé, and Notino in Q3 2024. Using comprehensive data from Sensor Tower, we delve into audience trends, app engagement, and advertising strategies to provide a detailed overview of each brand's digital footprint.

Sephora

Sephora's digital presence is robust, featuring its website, sephora.com, and the Sephora app.

• Audience Trends: Throughout Q3 2024, sephora.com experienced fluctuating visits. In July, visits peaked at over 33M, dropping to approximately 18M by September. Despite this, the monthly true audience remained stable, averaging above 3.2M.

• App Engagement: The Sephora app maintained a consistent monthly active user base, with active users rising from around 950K in August to over 1M in September, indicating strong mobile engagement.

• Ad Spend & Channels: Sephora's advertising efforts saw significant investment, with monthly ad spend exceeding $1.5M in July and September, primarily across Instagram and Facebook, achieving hundreds of millions in impressions.

Nocibé

Nocibé's digital strategy includes its website, nocibe.fr, and the Nocibé app.

• Audience Trends: Nocibe.fr showed a notable increase in visits in August, reaching nearly 15M, before declining to about 7M in September. Monthly true audience figures remained stable, averaging around 1.2M.

• App Engagement: The app's monthly active users saw a slight decline from 248K in July to approximately 218K in September, suggesting a shift in user preference towards the website.

• Ad Spend & Channels: Nocibé's advertising spend peaked in September at nearly $384K, with significant activity on Facebook and Instagram, delivering impressive impressions.

Notino

Notino's digital ecosystem comprises its website, notino.com, and the Notino: profumi e cosmetici app.

• Audience Trends: Notino.com maintained steady growth, with visits surpassing 8M in August and September. The monthly true audience hovered around 700K.

• App Engagement: The app's monthly active users remained stable, with a slight increase to over 72K in September, indicating consistent mobile engagement.

• Ad Spend & Channels: Notino's advertising spend was more moderate, peaking at around $42K in August, focusing on Instagram for broader reach.

Conclusion

In Q3 2024, Sephora, Nocibé, and Notino demonstrated distinct strategies and performance in the beauty retail category in France. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable insights into these brands' digital strategies, highlighting the dynamic nature of consumer engagement across platforms. These insights equip decision-makers with the tools needed to navigate and capitalize on market trends effectively.