Leading Brands in Germany's Experiences & Events Category: Q3 2024 Overview

In Q3 2024, the Experiences & Events category in Germany saw significant engagement across several leading brands. This article delves into the performance and trends of Eventim, Ticketmaster, and viagogo AG, highlighting their web and app presence. Sensor Tower's comprehensive data, spanning web, app, and advertising metrics, provides a detailed look into these platforms' market dynamics.

Eventim

Eventim's digital presence is robust, featuring its website, eventim.com, and the EVENTIM DE: Tickets for Events app.

• Audience Trends: In Q3 2024, eventim.com consistently attracted over 7M unique visitors monthly. The monthly true audience remained stable above 7.2M, with the web platform showing dominance over the app in terms of visitors.

• App Engagement: The app engaged over 1.2M monthly active users in September, slightly down from July's peak of 1.4M. This indicates a slight decrease in mobile engagement.

• Ad Spend & Channels: Eventim's monthly advertising expenditure decreased over the quarter, starting at nearly $95K in July and dropping to around $55K in September. Facebook and YouTube were the primary channels for impressions, each delivering significant reach.

Ticketmaster

Ticketmaster's presence includes the website ticketmaster.com and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: Ticketmaster saw a significant spike in web visits in August, reaching over 41M visits, while its monthly true audience peaked at over 3.2M. The web platform showed a higher engagement level compared to the app.

• App Engagement: The app's monthly active user base grew in August to approximately 470K, before settling at around 390K in September.

• Ad Spend & Channels: Ticketmaster's monthly ad spending fluctuated, peaking in July at over $120K. Instagram and YouTube were primary channels, with Instagram leading in impressions during July.

viagogo AG

viagogo AG operates through its website viagogo.com and the viagogo Tickets app.

• Audience Trends: viagogo.com experienced a peak in visits in August, reaching approximately 13M visits. However, the monthly true audience saw a decline from over 870K in July to around 550K in September.

• App Engagement: The app maintained a modest user base, growing from 11K monthly active users in July to nearly 13.5K in September.

• Ad Spend & Channels: viagogo's advertising presence was minimal, with a small monthly expenditure recorded in August on Facebook.

Conclusion

The Experiences & Events category in Germany showcased diverse engagement trends across leading brands in Q3 2024. Eventim, Ticketmaster, and viagogo AG each demonstrated unique strengths in their digital strategies. Sensor Tower’s data, encompassing web, app, and advertising insights, provides unparalleled visibility into these market dynamics, crucial for understanding cross-platform user behavior. By leveraging Sensor Tower's comprehensive analytics, decision-makers can gain strategic advantages, ensuring they remain competitive in this dynamic landscape.